標題: The two departments dont know [打印本頁] 作者: rejoana25 時間: 2024-2-20 15:05 標題: The two departments dont know Why fix what isnt broken Lack of real marketing data There was a time even in the businesstobusiness world when marketing was about reaching the masses with push advertising Hire creative people to run direct mail campaigns newspaper advertisements produce brochures and attractive ads with catchy headlines And then you hoped the phones would start ringing Today there is a different world.
As we explored in the previous section Measuring Industrial Marketing Success marketing people cant hide behind subjective results when so much real data exists But many organizations simply dont realize how much useful data marketing can bring to the table and Indonesia Phone Number the direct effect the information can have on generating qualified leads The final result Nobody takes the marketing team seriously or dont care what the other does You have your job to do.
And so the boy at the end of the corridor remains almost a stranger When youre under pressure to produce results the last thing you need is to worry about how the other person is using their time Lack of accountability and overall direction As a marketing agency we have had the opportunity to look externally at many organizations in the manufacturing and industrial sectors And the lack of accountability on the part of those who oversee marketing and sales is often very evident Very often no one dictates the necessary.
