Drive business growth. This article will cover:

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What is a Digital Marketing Strategy?  Tips for Creating an Effective Digital Marketing Strategy What are the Most Effective Digital Marketing Strategies? Examples of Successful Digital Marketing Strategy What is a Digital Marketing Strategy? A digital marketing strategy is a plan for using channels to grow your visibility online. It should look at factors such as your target audience, strengths and weaknesses, and competitors. To create an effective strategy you should use data across the business to inform and speculate. This will help you establish which marketing channels to use or test, your target audience, and how to communicate your message or brand. Note: A strategy is different from tactics as these are the actions you take to




implement your strategy.  Tips for Creating an Effective Digital Strategy There are a few key elements to consider in creating a digital marketing strategy. . Understand your customer No digital marketing strategy will be effective if you don't have a B2B Email List clear understanding of who buys your product, why they buy it, and where they buy it. Use data and demographics to create a robust profile of your audience and inform your tactics by following these steps: Define the channels that fit your key demographics Speak your customer’s language Understand their pain points and how to switch on emotions Create buyer personas to help customize content and predict buying patterns Be culturally aware Consider partnerships such as with influencers Focus on action-





oriented experiences and results rather than the product Use automation tools for segmentation and targeting . Audit & Assess To create an effective strategy, it’s important to know the digital marketing channels and assets you currently use and have. Therefore you should conduct a full channel and content audit and include everything on a spreadsheet to get a full picture of your marketing activities across owned, paid, and earned media. You should then link each piece to your organizational goals. So if your key goal is to drive revenue, look at each channel and asset you may just want to look at the top performers if you have a lot of content and map it to revenue. Doing this will help you understand what is currently driving revenue and what isn’t. You can then double down on what’s successful and look to explore new content pieces or channels for any further impact. . Focus on the End Result In marketing and product development, there can be so much emphasis on.